According to the Keeping Current Matters, the housing market may seem quiet on the surface, but buyer interest is picking up again, and the proof is in the data.

Homebuyers Are Back Online

One of the best indicators of market activity today is what people are searching for online. According to recent Google Trends data, terms like “homes for sale” have been steadily climbing throughout the year. In fact, searches hit their highest point in two years this past July.

That rise in search activity shows more than just casual browsing—it’s a sign that homebuyers are watching the market closely and getting ready to make a move. Even with mortgage rates and home prices remaining elevated, interest hasn’t disappeared. Buyers are still active, waiting for the right home to come along.

What This Means for Sellers

This renewed momentum doesn’t suggest a surge of demand like the pandemic years, but it does signal that motivated buyers are entering the market. And when demand comes from buyers who are serious, sellers are in a strong position.

The reality is you don’t need multiple offers to sell your home—you just need the right buyer. And based on search trends, that buyer may already be online looking for a home like yours right now.

Why It Matters Now

If you’ve been waiting to sell until buyer demand felt stronger, the latest data suggests that moment may already be here. While the market isn’t as frenzied as it once was, there are clear signs of life. Sellers who take advantage of this renewed interest could stand out before competition increases.

Bottom Line

Buyer demand hasn’t disappeared—it’s shifting. With online search activity hitting a two-year high, more buyers are exploring their options and preparing to act. If you’ve been holding off on selling your San Francisco home, now may be the time to step in.

At Stuecher Manning Group, we track these trends closely to help our clients make smart, confident decisions in any market. Thinking about listing your home this year? Let’s connect and discuss the best strategy for your goals.

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Source: keepingcurrentmatters.com